Social Media for Business

How to make social media work for you as a business

Why do this course?

How exciting! We are now living in exponential times where anyone or any brand can create a major impact. In the digital social media marketing ecosystem platforms, such as Facebook, Instagram, YouTube and LinkedIn are constantly evolving and changing with new digital functionality focusing on content, video and voice. 

In order to keep up with social media and opportunities on these platforms will require you to adopt a more fluid approach to digital marketing strategies and you will need to move at speed to enable you or your teams to build, adapt and to learn new skills. 

Learning, upskilling, reskilling and mastering marketing communications and social media for your business so you can confidently implement digital & social media marketing that delivers to the business objectives.

Propel your career or business forward through keeping up with the ever evolving world of digital marketing and social media. 

Learn from Jo Brothers, New Zealand’s Digital Social Media pioneer, who knows how to navigate the ever evolving digital experiences for brands and customers and how they interact.

Who should do this course?

Social Media Managers, Social Media Community Managers, Social Media Coordinators, Social Media Marketers, Social Media Strategists, Social Media Editors, Social Media Content Producers, Engagement Managers, Digital Engagement Specialists, Digital Content Specialists, Digital Marketing Managers, Marketing Managers, Brand Managers, Communications Professionals, Marketing Professionals, Entrepreneurs or anyone wanting to career transition into a Digital Marketing Social Media career.

We recommend you have an understanding of social media.

What will you learn?

This self-paced course will show you:

  • 1. How to setup your Digital Social Marketing Strategy for your Business

  • 2. How to attract and build your Community

  • 3. How to create authentic Content for your Business

Social Media for Business

Course Fee


  • Contact-


    Jo is pretty savvy when it comes to talking social media. Pioneering social media and being the global driving force for Air New Zealand for seven years from 2008 to 2014 as Global Digital & Social Media Manager, and then spending three years. 2014 to 2017 unleashing social media opportunities as Head of Digital & Social Media for Westpac New Zealand. In July 2017 she launched a Strategic Marketing Communication’s Digital & Social Media Consultancy - Jo Brothers Media, and works with a broad range of businesses, people & organisations. Do you need assistance – email the team at Jo Brothers Media.


General Manager


General Manager

Jo helped us craft a national social media campaign that has helped raise our profile and exceed our business goals. From the get go she encouraged and mentored us to get in action and learn by doing. Ultimately giving us the confidence to go it alone. We appreciate her strategic savvy and practical smarts. Highly recommend Jo.
Digital Engagement Manager


Digital Engagement Manager

It was such an enlightening and inspirational process working with Jo. She applied her extensive real-world experience to help us align our social media with our organisational purpose and with current and future trends. We are now set to develop a world-class social media experience for our current and future customers.
Brand Manager


Brand Manager

Working with Jo has been amazing. She has been a huge help to me providing guidance and support as I pulled together a digital marketing strategy for the brands I work with. It has been wonderful to have the opportunity for 1 on 1 sessions with Jo given the incredible career experience and knowledge she has. Often when my workload has felt frantic and overwhelming, Jo has steered me on the right course, succinctly outlined what I need to focus on and has really empowered me to take charge of my digital strategy and not second guess myself. Thanks, so much Jo!
Marketing & Communications Manager


Marketing & Communications Manager

Loved every minute of Jo’s session and have come away brimming with new ideas for our own strategy. Her experience and insights in the digital space are not only profound but 100% relevant in the real and ever-changing world of marketing. Jo seriously has her finger on the pulse – I took so much away from this session.



Have seen Jo present twice recently, firstly to a group of farmers and secondly to a group of SMEs in provincial NZ. On both occasions I took a huge amount away from Jo including how our business can extract value from understanding and adapting to Social Media trends even though we are in the primary industries and based in the regions. Thanks Jo!